Privacy Policy

Introduction

MarketArchitect AG ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains the data we collect, how we use your information, and your rights regarding your personal data when you use our website and services.

As the data controller, MarketArchitect AG processes your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Austrian data protection laws.

Data Controller Information

Data Collection

The data we collect includes personal information you provide directly to us and information automatically collected when you use our website. We collect data through various means including contact forms, email communications, and website analytics.

Information You Provide

• Contact information (name, email address, phone number)
• Institution details (name, type, size, location)
• Professional information (job title, department)
• Communication preferences and consent choices
• Messages and enquiries sent through our contact forms

Automatically Collected Information

• IP address and device information
• Browser type and version
• Pages visited and time spent on our website
• Referral sources and search terms
• Cookie data and tracking identifiers

How We Use Your Information

We process your personal data for specific purposes based on legitimate legal grounds. How we use your information depends on how you interact with our services and the preferences you have expressed.

Primary Uses

• Responding to your enquiries and providing customer support
• Delivering our CRM analysis and consulting services
• Processing service requests and managing client relationships
• Sending important updates about our services

Marketing and Analytics

• Sending marketing communications (with your consent)
• Analysing website usage to improve our services
• Personalising content and user experience
• Conducting market research and service development

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

• Consent: For marketing communications and non-essential cookies
• Contract Performance: To deliver our services and fulfil agreements
• Legitimate Interest: For website analytics, security, and business development
• Legal Obligation: To comply with applicable laws and regulations

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following circumstances:

• With service providers who assist us in operating our website and business
• When required by law or to protect our legal rights
• With your explicit consent for specific purposes
• In connection with a business transfer or merger (with appropriate safeguards)

Data Retention

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations.

• Contact enquiries: 3 years from last contact
• Client data: 7 years after contract completion (legal requirement)
• Marketing data: Until consent is withdrawn
• Website analytics: 26 months maximum

Your Rights

Under GDPR, you have several rights regarding your personal data. You can exercise these rights by contacting us at privacy@marketarchitect.pro or +43 4636925190.

Your Rights Include:

• Access: Request a copy of the personal data we hold about you
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your personal data in certain circumstances
• Restriction: Limit how we process your data
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for consent-based processing

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security assessments, and staff training on data protection principles.

International Data Transfers

We primarily process data within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses approved by the European Commission.

Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of significant changes by posting the updated policy on our website and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us using the information below. We are committed to resolving any privacy concerns promptly and transparently.